Ira's firm emphasizes complex Internet related litigation and has been involved in a number of groundbreaking Internet cases including the first Internet consumer privacy lawsuit in the United States against DoubleClick for their cookie and web bug tracking methods in Judnick v DoubleClick, bringing a suit against a Music CD Recording Company to prevent their Digital Rights Management scheme from violating consumer privacy rights in DeLise v Sunncomm et al, and defending the rights of consumers to use their Replay TV devices (digital video recorders) against threats from Hollywood in Newmark v Turner (the ReplayTV case). Mr. Rothken has appeared as a guest legal expert on television and radio programs and has been quoted in numerous publications and law review articles.